Cultivate a brand in customers' hearts with Brand Audit

There are many different brands in the world, but only a handful of brands we've ever seen or recognized. To make customers remember the brand, they must pass inspection and collect information with a Brand Audit.

What is a Brand Audit?

Brand Audit is the process of reviewing the whole picture of a brand throughout to see if the brand or its products are in the expected marketing position, check if customers remember the brand, and what kind of image they remember.

Why do a Brand Audit?

Brand Audit will give you an overview of the brand that is present in the market and the eyes of the customer. This allows us to plan our long-term business accordingly. The information obtained from the Brand Audit will help point out the market position or performance that must be improved to proceed as planned.

What does Brand Audit check?

Brand Audit can be divided into 3 groups as follows:

• Checking the brand from within is to examine what reflects the brand image from within the organization such as corporate culture, vision, mission, or employee training. And check whether working conditions and employees have the correct understanding of the brand and are in the same direction.
• Responding to external brands is to inspect products, services, and various marketing materials that appear in the eyes of customers. Whether it's a logo, website, social media, or other advertising media, which all affect the brand image in the eyes of customers.
• Customer experience is to examine the different channels or procedures through which customers interact with the brand to enter the sales process or after-sales services such as online stores, storefronts, call centers, online chat channels, websites, etc.

Benefits of doing a Brand Audit

Brand Audit has many benefits because the information obtained can be applied or expanded in a variety of creative ways. This allows improvement from the structural level and beyond. The benefits are as follows:

• Visualize the market position and the brand's business structure clearly and in-depth.
• See the strong and distinctive points of the brand among the competitors in the market.
• Better understand the mindset of your brand's target customers.
• Improve or find new ways to increase brand awareness.
• Create a long-term brand development plan.
• Improve and develop marketing plans to communicate more effectively.
• Decides to start building a new brand image easier with confidence.
• Increase the overall value of the brand.

Overall, Brand Audit has many benefits such as having a work plan that can be put into practice and helps the brand develop in a better direction. It also helps to visualize the ongoing changes in the market which you can start doing yourself. But if you are not sure, hiring a brand audit company is another option that can save you time and effort.