HSB provides Market Research services through a team with years of experience. Providing Market Research services, business analysis, competitor analysis, and market trends. We can collect data from target groups in Thailand and abroad.
The market research we provide include:
What is Market Research?
Market Research is the process of collecting information from customers with various methods. The data is analyzed, processed, and summarized to find marketing answers for planning or making marketing decisions. And choose to use the marketing plan that best meets customers needs.
Examples of finding answers from market research include:
● How much do customers know about our brand?
● How do customers know about our brand?
● What brands do customers like to use?
● The reasons why customers decide to buy.
● Competitors' strengths and weaknesses.
● Customer satisfaction with our products and services.
Market Research Benefits and Importance
The benefit of conducting Market Research is obtaining in-depth information that is not generally available. It can use to generate market opportunities. Set clear business directions that in line with market trends. Understanding the needs and behaviors of customers. Makes the big picture of the overall market clear. It can also reduce decision-making mistakes and can apply in many ways.
Many businesses place value on improving their products and services. They, therefore, choose to do market research to gain Market Insight and bring it to the organization. The benefits that can apply to market research include:
Such as how big is this type of business? Who are the competitors in the market? What is the market share?
For example, what are the demographics of the customers in the market? What needs do they have? What is the problem that customers have?
Fix the Problem
If our business has an unknown decrease in sales or revenue. We can do market research to find out the cause more deeply.
Search for Market Opportunities
When doing market research, we may found other groups of customers who can become our customers if we market to them.
Improve and Develop
For example, checking whether or not customers are satisfied with our products or services and using the information to improve and develop better products or services.
Doing market research can create business directions and strategies. You may find that some sub-markets have no competitors to enter the market which could be a good opportunity to open up new markets.
What do most companies do Market Research for?
Doing Market Research helps your business to get accurate and clear information, allowing you to understand the overall picture of the market, including competitors, customer groups, and competition within the market. We can use this information to make planning decisions or to choose the marketing strategy that maximizes benefits, reduce mistakes, and increase efficiency for the organization.
Why do Market Research with us?
Professional Research Team
Our research team will help design research to suit the needs of our clients. We use theories and research tools that answer the questions and have close communication between the team and the customer.
Online Questionnaire System
Our Online Market Survey data collection system can be completed on any PC, Tablet, or Smart Phone without the need to install additional apps.
Useful Result Reports
Our research papers are designed systematically based on what our clients want and find useful. In addition, the team also has additional suggestions that customers can take advantage of.
Our Market Research Service
Online Survey is an online market survey to collect information on target customers and summarize the results on the results report page to understand customers more.
Focus Group is an interview with a specific target group to acknowledge thoughts, attitudes, and behaviors, giving opportunities to target groups to share information and express their opinions.
FACE TO FACE INTERVIEW
Face-to-Face Interview is an interview between a selected target customer and the brand to get information directly from the target audience. Allow customers to talk about your brand or what they are looking for.
Tele-Interview is a telephone interview with a group of customers who are unable to attend a face-to-face interview. Suitable for inquiries that do not require the other party to go into very in-depth details.
Want to do Market research?
Implementing marketing research in business strategy and decision-making can be a game-changer for businesses of all sizes.
By gathering and analyzing data through marketing research, businesses can make informed decisions that can lead to increased business success.
If you're a business owner, marketer, or decision-maker, we encourage you to consider integrating marketing research into your business strategy. Start by defining the problem or opportunity you want to address and develop a research plan that includes the appropriate research methods. Be open to the insights and feedback that marketing research provides, and use it to make data-driven decisions that will benefit your business.
Remember, marketing research is not a one-time effort but an ongoing process that should be integrated into your business strategy. By investing in marketing research, you can gain a competitive advantage, stay ahead of the competition, and ultimately achieve your business goals. So, don't hesitate to start implementing marketing research in your own business today.