Besides Mystery Shopping, we offer other marketing research starting from Market Size Survey, Brand Awareness Analysis to Competitor Analysis
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OUr research services

Online Survey

Consumer behavior  survey using online questionnaire, enable you to reach your target group quickly and accurately.

Focus Group

Interview groups of people to learn their thoughts, attitudes, behaviors, allowing them to talk to each other to gain their insights.

Face to face interview

Face-to-face interview to get information directly from  target audience.

Tele-Interview

Telephone interview for screening or an introductory interview suitable for inquiries that need quick answers.

What is Market Research?

From the transitioning of Interruption Marketing to Full Inbound Marketing, the saying "no matter what you sell, you have to truly know your customers and be able to sit in their minds first" becomes more true.

A tool to get to know the customer is inevitable...Market research

Market Research is the process of gathering information to answer questions related to marketing. Whether it is selling products or services or the development of products or services to be more relevant to consumers

The collected data will be analyzed, interpreted and summarized into a data report in order to create an action plan that can improve your business.

Benefits of market research

The information gained from market research should not be common knowledge that the public already knows. When designing a project, it should start from setting up the right marketing problem to gain useful insights

Preliminary when designing a research project, researchers need to determine whether qualitative or quantitative research is being used.

Qualitative research is suitable for finding opinions from groups of people or individual reviews, but quantitative research is concerned with public trends.

Many businesses value the improvement and development of products and services. They therefore choose to do market research in order to get Market Insight and use it to move their organization forward.

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Benefits of Market Research

1. Answer new assumptions about the market
2. Studying attitudes, opinions, beliefs, feelings, perceptions and behaviors of customers
3. Create the direction and strategies of the business.
4. Have enough information to make decisions to reduce mistakes.
5. Get Customer Insight to create products and products that satisfy customers

Types of Research​

Primary research

Preliminary research gets direct input from the target audience

• Group interview
• Face to face interview
• Questionnaire fill-in​

Secondary research

• Business report and market statistic
• Information from magazines or offline media
  
• Information from social media such as doing Social Media Monitoring.
  

Type of market research by data collection method

Qualitative research

• In-depth interview
• Mystery survey
• Group interview
• Ethnographic research

Quantitative research

• Telephone interview
• Online poll
• One-on-one interview
• Product usability testing
• Testing of products at designated locations

Want to do Market research?

Contact us for a quote