“Mystery Shopping is the best choice for statistical measurement how your customers have experienced with services”
what is Mystery Shopping?
Mystery Shopping is one of market research tools for measurement of customer service quality, regulatory compliance or data collection related to specific products and services by sending anonymous customer or Mystery Shopper to evaluate your services. The well-trained Shopper will act like a customer; moreover, your employees will never know about this activity. Therefore, the obtained information can be reflected the reality of customer service quality of your company.
Mystery Shopping or called ‘Secret Shopping’, based on Thai people’s understanding, is anonymous services that sometimes is called ‘Secret Shopper’ and ‘Mystery Customer’. However, all of them are customers who are well-trained until qualified the skilled Shoppers to evaluate the service standard including overall images of the stores. Then, the obtained data or information can be used for processing the research conclusion.
The results, which the store or business hired to do the research, will be used for service development in the future. In according with good service, it means the higher levels of values, brand values, brand credibility and more potential sales volume.
MYSTERY SHOPPING IS OUR EXPERTISE
HS Brands Global is a leader of Mystery Shopping research that has a branch office in Thailand. We truly understand the culture of services in Thailand with various levels of seriousness and concentrations. This differentiates HS Brands Global from others and go beyond the same type of research companies in the market. We have spent several times to perceive the employer’s requirements and design the research methods including questionnaires that consistent with your organizational operations.
Examples of Services
Mystery Shopping and Customer Experience Measurement
The stores can learn how customer experienced when go into their store and use the services. You can use the Mystery Shopping services to evaluate the existing customer services including support strategic marketing and promotional plan until get the appropriate operational level. Furthermore, Mystery Shopping can be applied for analyzing the competitors and evaluating regular work operation, initial objectives or brand standardization; for example, measurements of waiting time, quality of food and beverage including store manager and staffs.
Mystery Shopping makes you deeply and truly know about internal operations of the organization. Each Mystery Shopping will be creatively created and adjusted to meet the business goals, customer’s overall experiences and aligned properly with your work operations.
Restaurant Mystery Shopping
Food and Beverage Service is one of industries with high risks and sensitive business because it can easily take the risks and affects from several ways; business loss, negative review from customer, violation of food sanitation rules, price, cost of raw material, …, etc.
HS Brands Global can assist you by Mystery Shopping for properly problem solving, preventing potential problems or failures.
Retail Mystery Shopping
Retail stores, regardless of size, must directly face customers. They have necessary to serve the customer requirements as much as they can do for those requests to optimize the business turnover.
HS Brands Global can properly design a Mystery Shopping program to match with detailed and complicated business to create the perfect outcome affecting good advantages to sales and profit of business.
Integrity Mystery Shopping
Integrity Mystery Shopping encourage employee honesty and may be able to address the problems or troubles in some points.
As becoming a company running the Mystery Shopping business, we can test the employee honesty by cash payment trick when purchase the products from the store. Although there are different details as customer requirements, the simple trick or normal plan requires ‘officer or staff’ to leave the change and not taking the receipts while leaving the store. Then, we will collect this information and details how the staff will act in that situation.