Our clients

“Mystery Shopping is the best choice for statistical measurement how your customers have experienced with services”

what is Mystery Shopping?

Mystery Shopping is one of market research tools for measurement of customer service quality, regulatory compliance or data collection related to specific products and services by sending anonymous customer or Mystery Shopper to evaluate your services.

The well-trained Shopper will act like a customer; your employees will never know about this activity. The obtained information can be reflected the reality of customer service quality of your company.

Mystery Shopping or ‘Secret Shopping’  is an anonymous service that send Mystery Shoppers or Mystery Customers who are well-trained until qualified to evaluate the service standard of stores. 

The results will be used for service development to bring higher levels of values, brand values, brand credibility and more potential sales volume. 

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Benefit of Mystery Shopping

1. Improving the customer experience: Mystery shoppers provide valuable feedback to businesses, helping to identify areas for improvement and highlight areas of strength, which can lead to an overall better customer experience.
2. Enhancing customer satisfaction, loyalty, and retention: By addressing areas of improvement, businesses can improve customer satisfaction and loyalty, leading to increased customer retention.
3. Identifying training and development opportunities: Mystery shopping can help businesses identify training and development needs for their staff, which can lead to improved performance and service.
4. Providing competitive intelligence: Mystery shopping can also provide businesses with insights into their competitors' customer experience and service offerings, which can be used to improve their own offerings and gain a competitive advantage.​

MYSTERY SHOPPING WORK PROCEDURES

1. Planning

2. Practicing and Fieldwork Operation

3. ​Measurement and Quality Inspection

4. Analyzing and Reporting

5. Report Distribution

MYSTERY SHOPPING IS OUR EXPERTISE

HS Brands Global is a leader of Mystery Shopping research that has a branch in Thailand. We truly understand the culture of services in Thailand. This differentiates HS Brands Global from others and go beyond research companies in the market.

We perceive the employer’s requirements and design research methods including questionnaires that consistent  to your organizational operations. 

Examples of Services

Mystery Shopping and Customer Experience Measurement
                The stores can learn how customers get served when go to their stores and use services. You can use Mystery Shopping service to evaluate services for existing customer including strategic marketing and promotional plan.

               Mystery Shopping can be applied to analyze competitors and evaluating regular work operation, initial objectives or brand standardization; for example, measurements of waiting time, quality of food and beverage including store manager and staffs.
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                Mystery Shopping makes you deeply and truly understand about internal operations of your organization. Each Mystery Shopping program will be creatively created and adjusted to meet your business goals, customer’s overall experiences and aligned properly with your work operations.

Restaurant Mystery Shopping
                Food and Beverage Service is the industry with high risks. Because it can easily be affected from several aspects; business loss, negative reviews from customers, violation of food sanitation rules, price, costs of raw material, …, etc.
                HS Brands Global can assist you to prevent potential problems or failures.

Retail Mystery Shopping
                Retail stores, regardless of size, must meet customers' requirement while handling the staff turnover problem. 
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                HS Brands Global can properly design a Mystery Shopping program to match with your detailed and complicated business to create  perfect outcome and profit.

Integrity Mystery Shopping
                Integrity Mystery Shopping encourage employee's honesty and help address problems you are facing.
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              When you do Mystery Shopping with us, we can design a campaign to test your employee's honesty, so you have enough evidence to deal with any holes in your company. 

benefits from using Mystery Shopping

Enhance regular customer’s satisfaction

Expand customer base

Boost brand credibility

Increase quality levels of customer services

Increase Income

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